Brittany Weissler Einsmann
Brittany Weissler Einsmann
From the first cutting to the last straw, build your reputation on Rezilon herbicide-treated hay.
Hay producers build their reputation on growing high-quality hay. So we helped position Envu as a company that can support them as they build their knowledge base, build their weed solutions, build their contact list of helpful reps. At the 2023 Sunbelt Expo, we designed a full "haytopia" booth with furniture and more made out of (or skinned with) beautiful Rezilon-treated hay. Emphasizing the importance of a strong reputation, we utilized tactics that celebrated clean hay such as creating photo opportunities and giveaways while showcasing the strength of Envu's herbicide portfolio.
ROLE: Copywriter