It’s time to set the screen.
For nearly 30 years, the Coaches vs. Cancer program in collaboration with the National Association of Basketball Coaches (NABC) has united coaches and fans nationwide to help the American Cancer Society fundraise and build awareness about cancer screenings. To coincide with “Suits and Sneakers Week,” a nationwide event when basketball coaches dress up to bring attention to this cause, we were asked to create a campaign message with a new screening locator page, emails and reminder texts for people to pledge to get screened.
ROLE: Copywriter