Brittany Weissler Einsmann
Brittany Weissler Einsmann
Where tradition meets the future of ranching.
Envu Range & Pasture was a new company attending the 2024 National Cattlemen's Beef Association convention. They aimed to introduce themselves to an audience somewhat familiar with their products (formerly owned by Bayer) but not the current brand. We helped them develop an engaging booth experience that showcased Envu's roots in longstanding science brand Bayer but one that was solely focused on environmental solutions. To help connect to their audience, we designed a bar area to serve coffee in the morning and alcohol in the afternoon and a large, comfortable couch and seating arrangement. This center stage tactic was to help encourage convention attendees to stop in and chat with Envu reps to get a free drink, receive collateral, sign up for emails, learn about Envu's portfolio and hopefully spend time exploring the multi-touch coffee tabletop to learn about the new update to the RangeView grazing management tool.
ROLE: Copywriter