Brittany Weissler Einsmann
Brittany Weissler Einsmann
Escape the harsh winter and discover your Paradise.
Florida’s Paradise Coast is a luxury beach destination in Southwest Florida. With a target audience of individuals and families with a HHI of 150,000+, our job was to develop a campaign that enticed visitors to “Discover their Paradise” by planning a trip to Naples, Marco Island and the Everglades. Through print, television, digital and social, we created a brand message for this winter 2015/2016 campaign that cultivated a tone of effortless luxury, enticing northern markets to escape the cold and discover their Paradise in Florida.
Role: Senior Copywriter
Awards: 2016 Flagler Awards - Bronze in Internet Advertising; 2016 Flagler Awards - Silver in Out-of-Home; 2016 Flagler Awards - Silver in Websites; 2016 Adrian Awards - Silver in Websites.